INTRODUCTION TO THE INNOVATION BODY OF KNOWLEDGE
Generating new ideas and transforming them into solutions is a rewarding experience. History is full of innovation successes, from which we benefit every day. Contrary to popular belief, Innovation is not magic. Innovation follows a process, and we are not always conscious of that process. It also exists in a structure which is often loose and not always apparent. This body of knowledge will
explain the process, the structure and other issues such as culture and strategy which are essential for successful innovation. It will show you how to measure innovation and give you the many tools
you need to be a successful innovator.
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