As the Augmented Reality (AR) / Virtual Reality (VR) / Mixed-Crossed Reality (XR) industry expands, there are a lot of opportunities for both big companies and startups to realize a competitive advantage. Real life problems that once were out of reach can now be tackled with advanced digital technologies. For some, these opportunities can become a life mission while for others they will become strong selling points. During the webinar, we will highlight some of the market opportunities and strategies that we have identified and have been engaged in. Examples of AR/VR/XR use cases will be shared to help innovators generate creative ideas on how to take advantage of this quickly expanding market. We will share what appear to be the fastest growing industries adopting this approach and how gaining the right perspective can overcome formidable challenges while at the same time improving profit margins.