Identify, Prioritize, and Engage Stakeholders to Achieve Ongoing Stakeholder Accountability

Presenter: Daniel Zrymiak

This presentation applies the proven methods and practices from Social Responsibility and Project Management to enable attendees to effectively Identify, Prioritize, and Engage Stakeholders. This is performed in a continuous manner in order to achieve Ongoing Stakeholder Accountability. This Presentation follows the phases of the Stakeholder Journey with explanations, demonstration of examples, and a summary of the methods for use by attendees: 1. Identify Stakeholders Conduct a Needs Assessment to identify Stakeholders. Consider the Sphere of Influence of the internal and external Stakeholders (i.e. process, transactions, governance, economic, legal, political, public opinion) Use the PETIT method (Preparation, Empathetic, Transparent, Integrity, and Testimonial). 2. Prioritize Stakeholders Determine and quantify concerns, relative to costs and potential business risks. Highlight potential objections and resistances to change Conduct and refine Stakeholder analysis (i.e. impact, urgency, proximity, frequency) and apply to plans. 3. Engage Stakeholders Monitor external and internal flows into and through the organization, engaging Stakeholders at their critical points of influence and interactions. Attendees will have a chance to learn and see examples of these techniques. Attendees will gain a methodology for identifying, prioritizing, and engaging Stakeholders. This will have a positive impact on any Quality Improvement initiative or Business Transformation endeavor involving those Stakeholders.