The Baldrige Criteria for Performance Excellence provides a strategic framework that helps to align strategy and operations. It aids in the integration of various process improvement tools and techniques and it also ensures that teams and efforts throughout an organization are coordinated. This combined with regular self-assessment creates an in-depth evaluation of the entire organization allowing progress to be measured and monitored. This case study provides one example of how a manufacturing company used the criteria and self-assessment to drive and sustain improvement.